Strategy First
01 / DISCOVERY
We begin with a rigorous research-led approach, defining your brand’s bearing and strategic direction before any creative direction is applied. Our process is built on clarity and precision.
The Four Moves
(01)
Discovery
We begin with deep research and market intelligence to uncover the core signals and strategic bearing of your brand.
(02)
Positioning
We define your market bearing and strategic positioning to ensure your brand is visible and credible in its target landscape.
(03)
Creative Direction
We translate strategy into visual systems and architectural design, creating a cohesive brand language that guides the way.
(04)
Brand System
We build a sustainable, research-led brand system that your team can hold on to and evolve with for years to come.
Self-Sustaining Systems
01.04.2016
Meredith
With fifteen years of experience in research-led positioning and design, Meredith founded True North in 2016. She established the studio to bring strategic thinking to smaller businesses, helping brands find their direction and build with purpose. Her approach is defined by a ten-week framework and a commitment to clarity over noise.